Research
Product Roadmap
Design System
Experience Design
Project Management Tool
for Architects, Contractors & Interior Designers
The Challenge
Independent architects, contractors, and interior designers —especially those in small to mid-sized firms— lacked dedicated tools to manage their workflows. Most were juggling leads, projects, vendors, and payments manually—across spreadsheets, WhatsApp chats, and endless emails.
The Goal
Design a comprehensive, easy-to-use project management platform bringing everything they need to manage their business into one place, so they can focus on what they do best: designing and building beautiful spaces.
My Role
I led this end-to-end project—from research and strategy to wireframes, design systems, and visual design. I also mentored a designer on the team, helping them translate messy user requirements into clear wireframes and polished interfaces.
The Approach
Focus Areas
defined based on research and business goals
Solution
We created a web based tool, here are some of the key features
Profiles & Portfolios
Build trust and attract new clients
Project Management Tools
Keep projects running smoothly and on time
Marketplace
Open new revenue streams for designers and architects
Curated shop for furniture and materials, by and for the experts on this platform.
The Impact
We delivered a scalable platform that brought efficiency and professionalism to small and mid-sized players in the construction industry. What started as a simple expert directory grew into a holistic digital workspace—empowering experts to manage projects and build trust with their clients
My Learnings
Takeaways for Future Projects
Listen beyond the brief.
Real opportunities lie in the gaps no one’s addressing.
Simplicity in complexity.
Information architecture is the backbone of any complex system. Invest early.
Empathy creates clarity.
User interviews are more than research—they’re the foundation for understanding messy realities and translating them into intuitive designs